Plan d'accès 3 ONSITE, Financial Performance Analysis Gr. E-mail: info@fek.uu.se. 3B ON SITE, Cases in International Marketing Gr. Image and identity2 / Marketing research and brand assessment and conjoint analysis 3 / Brand equity Session 3 -How to define luxury?1 / A socio-historical perspective of the world of luxury goods2 / What luxury is and what it is not3/ Key figures about the marketSession 4 - The DNA of luxury brands1 / A general principle: Incomparability2 / What makes a luxury brand specific3 / The paradoxical mixSession 5 - Luxury does not come in one size1 / Luxury customer behavior: conspicuous consumption and the self2 / A luxury brands and customers typology 3/ The value of luxury brandsSession 6 - The business model of luxury products and services1 / The business model concept 2 / Business modeling in the luxury industry3/ Key players in the categorySession 7 - Brand territory and extensions1 / The brand territory matrix2 / Stretching the brand in the luxury business3 / Brand portfolios4/ Time boundaries: Is the PLC relevant for luxury brands?Session 8 - How to create a luxury brandSession 9 - Luxury challenges to come1/ Masstige and Premium champions2/ COO, ethics and counterfeiting Session 10 - Présentations teamwork, There is no need for any specific pre-requisite courses, although previous attendance to one or more classical marketing courses (such as Consumer Behaviour, Marketing Research, Fundamentals of Marketing) might be helpful, Reference textbook:Kapferer, J.-N., Bastien, V. (2012), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd edition, Kogan Page Other books, by order of relevance with respect to the course‐ Som, A., Blanckaert, C. (2015), The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ‐ S. Reinecke, B. Berghaus and G. Müller-Stewens (2014),The Management of Luxury, Kogan Page, London‐ Wiedmann and Hennigs (2013), Luxury Marketing: A Challenge for Theory and Practice, Spring-er Science and Business Media Editions, - Haire M. (1950), “Projective Techniques in Marketing Research”, Journal of Marketing, vol. Marché Nocturne Sable D'olonne 2020, Milane Meritte Fils De, Découverte 10 Mai 2020, Nantes Le Mans Itineraire, Dossier Professionnel Dwwm, Le Vélo De Ghislain Lambert Film Complet, De Quel Cancer Est Mort Maurice Ronet, La Piscine Roubaix Restaurant, " /> Plan d'accès 3 ONSITE, Financial Performance Analysis Gr. E-mail: info@fek.uu.se. 3B ON SITE, Cases in International Marketing Gr. Image and identity2 / Marketing research and brand assessment and conjoint analysis 3 / Brand equity Session 3 -How to define luxury?1 / A socio-historical perspective of the world of luxury goods2 / What luxury is and what it is not3/ Key figures about the marketSession 4 - The DNA of luxury brands1 / A general principle: Incomparability2 / What makes a luxury brand specific3 / The paradoxical mixSession 5 - Luxury does not come in one size1 / Luxury customer behavior: conspicuous consumption and the self2 / A luxury brands and customers typology 3/ The value of luxury brandsSession 6 - The business model of luxury products and services1 / The business model concept 2 / Business modeling in the luxury industry3/ Key players in the categorySession 7 - Brand territory and extensions1 / The brand territory matrix2 / Stretching the brand in the luxury business3 / Brand portfolios4/ Time boundaries: Is the PLC relevant for luxury brands?Session 8 - How to create a luxury brandSession 9 - Luxury challenges to come1/ Masstige and Premium champions2/ COO, ethics and counterfeiting Session 10 - Présentations teamwork, There is no need for any specific pre-requisite courses, although previous attendance to one or more classical marketing courses (such as Consumer Behaviour, Marketing Research, Fundamentals of Marketing) might be helpful, Reference textbook:Kapferer, J.-N., Bastien, V. (2012), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd edition, Kogan Page Other books, by order of relevance with respect to the course‐ Som, A., Blanckaert, C. (2015), The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ‐ S. Reinecke, B. Berghaus and G. Müller-Stewens (2014),The Management of Luxury, Kogan Page, London‐ Wiedmann and Hennigs (2013), Luxury Marketing: A Challenge for Theory and Practice, Spring-er Science and Business Media Editions, - Haire M. (1950), “Projective Techniques in Marketing Research”, Journal of Marketing, vol. Marché Nocturne Sable D'olonne 2020, Milane Meritte Fils De, Découverte 10 Mai 2020, Nantes Le Mans Itineraire, Dossier Professionnel Dwwm, Le Vélo De Ghislain Lambert Film Complet, De Quel Cancer Est Mort Maurice Ronet, La Piscine Roubaix Restaurant, " />

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It first provides an overview of luxury brand management, starting from history, brand functions and brand equity issues. Strasbourg University GENERAL INFORMATION Courses http://intranet.em-strasbourg.eu/cgi/visi/guide_cours1v.asp?langue=2 English Courses http://intranet.em- Our identity is defined by a forward-looking and innovative vision of the socio-economic world and its environment. EM Strasbourg Business School is the Business School of the University of Strasbourg. 4, issue 6, pp. EM Strasbourg Business School 61 avenue de la Forêt-Noire F-67085 Strasbourg Cedex, FRANCE Every year, EM Strasbourg Business School hosts around 500 exchange students within the framework of our cooperation agreements with over 230 partner universities worldwide. Research works by EM Strasbourg : Case study: S.T. Finally the course focuses on the challenges faced by the luxury industry from a socie-tal perspective and discusses luxury marketing ethical issues. A multi-category study on the effects of online review source on intention to buy a new product.. Busin. LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. 17 December 2020: Enrolment for the Master of Intellectual Property Law and Management (MIPLM), academic year 2020-2021, exceptionnally 100% online 1-9-Effects of counterfeits on the image of luxury brands, Hieke, Journal Brand Management, 2010, Case study: S.T. Therefore, the system to allocate them to students works on a first come, first served basis. Phone: +46 (0)18 471 1976 . The course combines the most recent brand management knowledge with practical application, and develops a framework for understanding the essential ingredients of effective marketing of luxury brands. Précédent. Liens; EM Strasbourg: Ernest: Ecole de Management Strasbourg. 3 ONSITE, Principles in International Team Management Gr. 67085 STRASBOURG Cedex. EM Strasbourg Business School and the Services-Mail-Parcels Division of the La Poste Group signed a partnership agreement on Tuesday, 24th June 2014. Les informations transmises n'ont pas permis de vous authentifier. 1A ON SITE, Basics in Grape and Wine Knowledge (sem A), Basics in Grape and Wine Knowledge (sem B) ONSITE, The European Single Market : Challenges and Consequences ONLINE, Digital Business and Digital Transformation ONLINE, Innovation Management - Intensive course ONLINE, Strategy and complexity with Top Management - Intensive course ONSITE, Customer Centric Approach - Intensive course ONLINE, Essential concepts in Financial Analysis Gr. 5B ONLINE, International Labour and Employment Relations ONLINE, Management des talents dans les organisations, Comportement organisationnel et processus RH, Développer l'expression orale et écrite I (A2) Groupe 1, Développer l'expression orale et écrite II (A2) Groupe 1, Approfondir l'expression orale et écrite I (B1.1) Groupe 1, Approfondir l'expression orale et écrite I (B1.2) Groupe 2, Approfondir l'expression orale et écrite I (B1) Groupe ONLINE, Approfondir l'expression orale et écrite II Groupe 1, Approfondir l'expression orale et écrite II (B1) Groupe 2 ONLINE, Perfectionner l'expression orale et écrite I (B2), Perfectionner l'expression orale et écrite II (B2), Français des Affaires I (B1/B2) Groupe ONLINE, Apprentissage en semi-autonomie sur objectifs et projets I (B1/B2/C1), Apprentissage en semi-autonomie sur objectifs et projets I (A0/A1/A2) Groupe ONLINE, Apprentissage en semi-autonomie sur objectifs et projets II (B1/B2/C1), Apprentissage en semi-autonomie sur objectifs et projets II (A0/A1/A2), Apprentissage en semi-autonomie sur objectifs et projets II (A0/A1/A2) ONLINE, Basic user: French for Beginners I (A1) Groupe 1, Basic user: French for Beginners II (A1) Groupe 1, Initiation à la langue Française II (A0) groupe 1, Initiation à la langue Française II (A1), Initiation à la langue Française II (A2), New Directions in Wine Business, Wine Tourism ONLINE, International Marketing: Catching the Growth Wave in Emerging Countries, IS and business models for digital businesses ONSITE, Internat. Analysis of the Bulgarian vending distribution market: current trends and future prospects [in Bulgarian]. Semester C courses will be available in semester A and semester B. 5 B ON LINE, Introduction to European Economic Policy ONLINE, International and European Business Law ON SITE, International and European Business Law ON LINE, French Culture and Society (sem B) ONLINE, Fundamental in Human Resource Management ONLINE, Les concepts théoriques clés en marketing, Internat. 2A ON SITE, Cases in International Marketing Gr. Since 2000 it is one of the elite grandes écoles in France, ranking in the top 15 business schools in the nation. 52, n°1, 45-66- Wetlaufer, Suzy (2001), “The perfect paradox of star brands: An interview with Arnault of LVMH”, Harvard Business Review, 79 (9), 116-123-My week as a Room-Service Waiter at the Ritz, by Paul Hemp; HBR reprint R0206B-Jiang, L., Cova, V., (2012), “Love for Luxury, Preference for Counterfeits - A Qualitative Study in Counterfeit Luxury Consumption in China”, International Journal of Marketing Studies, vol. Contribution of the course to the educational objectives of the program, Indiviudual projects (online assignments, video,), arriving late, leaving early, or exiting the classroom at inopportune moments during class, ostentatiously eating or drinking in class, using smartphones or laptops for non-class-related purposes, discussing topics unrelated to the course. Delight the experts, but never dissatisfy your customers! 1B - ON SITE, Business Models New Paradigms Gr. Semester A courses will run from September to December, semester B courses from January to April. L'EM Strasbourg Business School, campus universitaire dans une ville au cœur de l'Europe : des formations initiales et continues, Programme Grande École (EPAS), Bachelors, Masters, Executive Education. 1 ON SITE, Basics in Supply Chain Management Gr. Country:France City:Illkirch-Graffenstaden Org:Centre Reseau et Communication, Universite Louis P Isp:Universite de Strasbourg Continent Code:EU. YUAN YAO, Enseignant-chercheur et Docteure en science de gestion au laboratoire Humanis de l'EM Strasbourg Business School. Here are the possibilities offered: -University dorms: EM Strasbourg Business School is granted a limited number of rooms for visiting students in the university dorms. Vous ne possédez pas de compte ENT ? 2 ONSITE, Basics in Supply Chain Management Gr. It then delivers a set of tools used by brand managers for effective luxury brand management. 5A ON SITE, Introduction to European Economic Policy Gr. 61 avenue de la Forêt Noire. 527-532. We will request undergraduate students to upload the respective proof during course registration. - Demonstrate an understanding of the dynamics and international dimension of the luxury goods and services sector- Demonstrate their ability in the management of the complex interrelationships between all business functions within the luxury goods or services enterprise- Analyze the vital role brands play in the luxury environment and use a methodology for analyzing brand identity, image, and value for customers- Appraise , discuss and critically evaluate functional business theories, principles, and practices as they relate to the luxury sector, Session 1 - What makes strong brands?1 / The origins of branding2/ The triple brand contractSession 2 - The brand audit 1 / What is in a brand? 61 avenue de la Forêt Noire. EM Strasbourg Business School distinguishes itself by being the only business school in France that is part of an academic centre of excellence, the University of Strasbourg. Commerce de gros, commerce inter-entreprises. 4 ONLINE, Digitalization and the challenges of product management gr.1A - ON SITE, Digitalization and the challenges of product management gr.1B - ON SITE, Financial Performance Analysis Gr. Proceedings from the International scientific conference of the University of economics - Varna, Marketing – reality and future prospects., pp. Negotiations: Bridging the Cultural Gap, Cases in International Marketing Gr. 14, April, 649-656- Breneiser, J.E., Allen,S.N. N° Level Code Name Ects Semester Language Discipline Courses Director PDF; 1: … Intranet.em-strasbourg.eu Value. (2010) “Taste Preference for Brand Name versus Store Brand Sodas”, North American Journal of Psychology, vol. Connexion Intranet. If you want to view courses by semester, you can sort them by letter A, B or C in the column Semester. Courses should be pre-approved before study abroad program begins by the department chair or advisor from the department that offer specific course. doi: 10.1002/bse.2441", (with R. Hahn, A. Lehr, M. Büttgen, S. Benoit), Business Strategy and the Environment, Vol. 4 ONLINE, Financial Performance Analysis Gr. (2016). ; Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. 1A - ONLINE, Principles in International Team Management Gr. 1B - ON SITE, Jeu de simulation : Stratégie et contrôle ONLINE, Essential concepts in financial analysis Gr. ECCH 512-051-1 Case Study : Club Med: is the Phoenix rising from the Ashes? Daria PLOTKINA, Enseignant-chercheur et Docteur au laboratoire Humanis de l'EM Strasboug Business School. Intranet EM Strasbourg. Research works by EM Strasbourg : Stoyanov, D. (2015). EM Strasbourg Business School is internationally renowned for its Grande Ecole 3 ONLINE, Business Models New Paradigms Gr. 3A ON SITE, Introduction to European Economic Policy Gr. A network of over 200 partner companies and 16,000 alumni provide valuable support to the academic corporate organisation. Les compétences clés des grossistes en fruits et légumes et leur mobilisation par les chefs de rayons. 1 ONSITE, Financial Performance Analysis Gr. When applying to EM Strasbourg Business School, you should know where you can live. 2 - ONLINE, Theatre & Body Language: Tools of Management gr.1 ONSITE, Theatre & Body Language: Tools of Management gr.2 ONSITE, Introduction to Entrepreneurship and Sustainibility challenges GR.1A - ONLINE, Introduction to Entrepreneurship and Sustainibility challenges GR.1B - ON SITE, Organizational Psychology GR. 5 ONLINE, Introduction to Investment and Financial Markets ONSITE, Introduction to European Economic Policy Gr. Fax: +46 (0)18 471 6810 "'I like it, but I don't use it': Impact of carsharing business models on usage intentions in the sharing economy. 1 ONSITE, Principles in International Team Management Gr. Research works by EM Strasbourg : TBC Assessment Intermediate evaluation / continuous assessment 1 : written + oral / in group / English / weighting : 20% additional information : 4 Intermediate evaluations for individual or group contributions to cases discussions and exercises. ECCH 512-051-1 Case Study : Club Med: is the Phoenix rising from the Ashes? , ECCH 511-060-1Case study: Havana Club: Cuban Ron Guerilla : Forthcoming. Accréditation AACSB 1.67 ECTS = 1 US College Credit 5 ECTS = 3 US College Credits How many U.S semester credits do you plan to earn during your study abroad? 2 ONSITE, Principles in International Team Management Gr. Email. Cases in International Marketing Gr. may lead to expulsion from the class/course. : 03 68 85 80 00 > Plan d'accès 3 ONSITE, Financial Performance Analysis Gr. E-mail: info@fek.uu.se. 3B ON SITE, Cases in International Marketing Gr. Image and identity2 / Marketing research and brand assessment and conjoint analysis 3 / Brand equity Session 3 -How to define luxury?1 / A socio-historical perspective of the world of luxury goods2 / What luxury is and what it is not3/ Key figures about the marketSession 4 - The DNA of luxury brands1 / A general principle: Incomparability2 / What makes a luxury brand specific3 / The paradoxical mixSession 5 - Luxury does not come in one size1 / Luxury customer behavior: conspicuous consumption and the self2 / A luxury brands and customers typology 3/ The value of luxury brandsSession 6 - The business model of luxury products and services1 / The business model concept 2 / Business modeling in the luxury industry3/ Key players in the categorySession 7 - Brand territory and extensions1 / The brand territory matrix2 / Stretching the brand in the luxury business3 / Brand portfolios4/ Time boundaries: Is the PLC relevant for luxury brands?Session 8 - How to create a luxury brandSession 9 - Luxury challenges to come1/ Masstige and Premium champions2/ COO, ethics and counterfeiting Session 10 - Présentations teamwork, There is no need for any specific pre-requisite courses, although previous attendance to one or more classical marketing courses (such as Consumer Behaviour, Marketing Research, Fundamentals of Marketing) might be helpful, Reference textbook:Kapferer, J.-N., Bastien, V. (2012), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd edition, Kogan Page Other books, by order of relevance with respect to the course‐ Som, A., Blanckaert, C. (2015), The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ‐ S. Reinecke, B. Berghaus and G. Müller-Stewens (2014),The Management of Luxury, Kogan Page, London‐ Wiedmann and Hennigs (2013), Luxury Marketing: A Challenge for Theory and Practice, Spring-er Science and Business Media Editions, - Haire M. (1950), “Projective Techniques in Marketing Research”, Journal of Marketing, vol.

Marché Nocturne Sable D'olonne 2020, Milane Meritte Fils De, Découverte 10 Mai 2020, Nantes Le Mans Itineraire, Dossier Professionnel Dwwm, Le Vélo De Ghislain Lambert Film Complet, De Quel Cancer Est Mort Maurice Ronet, La Piscine Roubaix Restaurant,

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